Tariq Hassan's Impact on McDonald's Marketing:
Tariq Hassan resigned as McDonald's CMO, leaving a legacy of innovative campaigns targeting Gen Z, transforming brand engagement from “brand-to-fan” to “fan-to-fan.” Key campaigns include:
- Famous Orders: Celebrity meals, enhancing connections with youth.
- Menu Hacks: Incorporating TikTok trends into official items.
- Cactus Plant Flea Market x McDonald's: Adult Happy Meals with collectible toys.
- Camp McDonald's: A digital loyalty program engaging Gen Z.
- Szechuan Sauce Drop: A sneaker-drop-inspired sauce revival via mobile app.
- The Grimace Effect: Celebrating Grimace's birthday, boosting sales through nostalgia.
Hassan's strategies have led to unprecedented digital engagement and cultural relevance for the brand.
https://www.adweek.com/brand-marketing/6-of-tariq-hassans-buzziest-mcdonalds-campaigns/