Franchisors Drive Sales for Franchisees With Digital Initiatives

Franchisors enhance franchisee sales through digital tools like loyalty programs and data analysis. CEOs emphasize data-driven strategies for growth, as seen with Freddy’s Frozen Custard's success. GoTo Foods plans significant digital sales by 2027, while tech companies optimize labor and revenue. Supporting franchisee resources is crucial for mutual success.

https://www.franchisetimes.com/article_archive/publisher_column/franchisors-drive-sales-for-franchisees-with-digital-initiatives/article_ed53b33a-d744-11ef-a496-93905ed7440b.html