German Doner Kebab (GDK) targets Gen Z with chaotic, bizarre ads featuring a hyperactive bobblehead character. The campaign aims to introduce American audiences to German doner kebabs, a lesser-known product, through loud, quirky messaging. GDK seeks to attract Gen Z as brand ambassadors, leveraging their influence on social media and openness to new cuisines, while planning further U.S. expansions. The approach contrasts with GDK's more traditional marketing in established markets, emphasizing the need to engage younger consumers through unconventional methods.
German Doner Kebab Aims to Seduce Gen Z With Bizarre Ads
