McDonald's is relaunching its Saver Menu with a new campaign titled “Actually Get Your Money’s Worth,” which emphasizes affordable options amid rising costs. The campaign, featuring comedic scenarios, aims to highlight the value of the Saver Menu, including the introduction of the Chilli Double Cheeseburger. Adverts will run across various media, with a focus on digital and outdoor platforms, aligning with popular UK shows. The campaign addresses consumers' demand for value for money in a relatable and humorous way.
https://www.lbbonline.com/news/mcdonalds-saver-menu-is-the-true-winner-in-expensive-scenarios