McDonald's is investing hundreds of millions in a digital marketing strategy starting in 2025 to enhance e-commerce and upgrade its MyMcDonald’s Rewards program. U.S. franchisees will contribute 1.2% of digital sales to the fund, targeting personalized digital experiences and increased cash flow. The focus will be on innovation, shifting from traditional to digital marketing. The company aims to grow its loyalty user base and delivery capabilities while
https://www.qsrmagazine.com/story/mcdonalds-to-invest-hundreds-of-millions-in-new-digital-strategy/