McDonald's plans to invest “hundreds of millions” in digital marketing, starting a fund in 2025 from franchisees' digital revenues. The spending shift aims to boost cash flow for stores, focusing on higher ROI digital marketing over traditional methods. The strategy includes new ordering channels, personalized recommendations, and enhancing loyalty programs, with initial implementation in five countries. Global executives emphasize modernizing their marketing model to better connect with customers.
McDonald’s Is Making a Massive Investment in Digital Marketing
