McDonald's to implement a new digital marketing fund for U.S. franchisees next year to enhance mobile sales and modernize marketing strategy. Franchisees will contribute 1.2% of projected digital sales, shifting focus from traditional marketing. Aims to boost cash flow by $2,600 per restaurant by 2025 and increase loyalty members to 100 million by 2027.
https://www.cnbc.com/2024/05/09/mcdonalds-makes-changes-to-increase-mobile-sales.html