McDonald's, facing customer losses to rivals, is shifting focus to value amidst inflation as consumers prioritize lower prices. The company plans a national value strategy while ensuring franchisee profitability. Despite recent price hikes impacting traffic, profits have rebounded, allowing for potential value offers. Competitors like Burger King and Domino's are thriving with stronger value perceptions, pressuring McDonald's to enhance its affordability image and marketing impact.
As It Loses Customers to Rivals, McDonald’s Shifts Its Focus to Value
